Corporate Photography
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Sports

Corporate Photography

Sport photography and Corporate Photography overlap in many ways. That is to be expected really, as very often, sport is a business – and businesses need to have their “product” well represented in professionally taken photographs. One type of image that works very well in both forms of photography is the group portrait. It’s a great way to show the synergy that exists between co-workers or team members. A well-taken group portrait will manage to show each person as a unique individual, unlike any other in the group. At the same time, it will also show the entire group as a cohesive unit, working with the same values towards a common goal. Doing all of that with a photograph will take much more than just telling everyone to “bunch up” while you point and click! What it will take is the technical skill of an expert photographer – one who knows the right lenses to work with, as well as the location that best meets the client’s objective with the group photograph. For instance, it is better to do the group portrait in-studio or in-office? Is an outdoor setting the best idea or is there a location close by that can be used as the perfect backdrop to photograph the group against? When it’s time to compose the shot, a photographer who is experienced in Corporate Photography will be ready to put his knowledge of subject placement into action. It’s exactly what I did with the above photo. It’s a group portrait of media personnel and Maserati employees at Abu Dhabi's Yas Marina circuit. Maserati hosted the track event which was attended by press, customers and prospects and where the two Maserati luxury cars shown were proudly being displayed. The arrangement of the photo makes these two sleek vehicles stand out without completely dominating the photo. Plus, the sense that the event was one of casual sophistication is clearly conveyed in the poses and expressions I elicited from the group.