Commercial Photographer New York
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Commercial Photographer New York

As every Commercial Photographer in New York knows, the term “framing your shot” has two distinct meanings in photography. The first is the one most people would use, that is, to put a physical picture in a physical frame or perhaps to add a border to a digital image. For photographers, however, framing is a concept that occurs within the photo itself where elements of the scene act as the “frame” for the focal point of the image. It is a compositional technique done for the purpose of emphasizing the most important subject. That is not to say the frame cannot be visually interesting, it’s just that its main job is to guide the viewer’s eyes inward toward the object we wish to highlight. The use of the technique is plain to see in the accompanying image, where one part of the space being photographed is used as the frame for another section. The chosen frame has a geometric shape and thanks to lighting and shadows, it presents itself in stark contrast to the view that it is being used to hold. The location, by the way, is the Qasr Al Sarab Desert Resort by Anantara, a luxury resort, literally in a desert. The area is the Rub’ Al Khali, otherwise called the Empty Quarter. It is the largest uninterrupted sand desert anywhere in the world. As shown by the design of the buildings, the resort attempts to maintain the characteristics of the rich, centuries-old culture of the lands that surround it. Framing the photo in the way shown also helps to highlight that connection between the palatial-style resort and the desert seen flowing off into the horizon. While the work of a Commercial Photographer in New York most likely will not contain the same physical elements as this photo, it is true that it will often utilize the framing technique.