As a New York Advertising Photographer, I know advertising takes on different meanings for my different clients. Take TE SubCom (or Tyco Electronics Subsea Communications, which was formerly known as Tyco Telecommunications) for example. As shown in the picture, they feature plenty of large, technical equipment and advertising for them must take this into consideration when attempting to help them to stand out from others in their industry.When it comes to standing out it in the photography industry, it takes a combination of creative and technical skills, plus experience in providing clients with the perfect images for their advertising needs. Those needs include having images of products or services that help to sell them and generate income. To excel in this field, a photographer has to enjoy travelling, as well as meeting and working with people. You also have to be able to embody the idea behind the product or service in an expertly crafted image. It means that the photographer must have a solid base in the principles of how to compose a shot, taking form, color, lighting, tone and shape into consideration. Sound knowledge of image-manipulation is also imperative, so as a New York Advertising Photographer you must be up-to-date with the latest in image-management software. There are intrinsic attitudes that will also positively affect the quality of work you produce. They include being creative, as well as being practical and knowing how to combine the two for the very best outcomes. An expert advertising photographer is also able to cope under stressful conditions without having his work negatively affected in any way. The ability to meet deadlines is, of course crucial as clients cannot delay the launch of a new product or forego an opportunity to have their product or service exposed simply because a requested set of images was not delivered on time.
Location: Baltimore, MD.