Corporate photography deals with focusing attention on a company’s attributes and its strengths. For a Corporate Photographer in NYC, or any other location along the East Coast, it means being able to fully highlight the organization’s accomplishments and what it is capable of. That is best done if you get to know the company – its history, its corporate image and the mission it has set itself within its industry. Knowing something about that industry can also be very helpful, as can making yourself aware of what consumers of the industry are looking for. Gathering that background knowledge is all a part of how a professional Corporate Photographer in NYC approaches each new client and each new assignment. When you ensure that you are armed with this pertinent information, you are better able to select how, where and when to shoot, as well as how to go about editing photos before final delivery is made to the client. Once they are delivered, you are confident you have created images that embody the ideas and objectives the client had in mind. Not only that, but with the right amount of research put into the assignment beforehand, the set of pictures is more than likely to exceed your client’s expectations. One other important reason an expert corporate photographer will bone-up on relevant information on the company and its industry is safety. Quite often, corporate photography will take you out on-site to photograph employees carrying out their jobs and, as you can see in the above photo, that job can sometimes be in a very precarious setting. Here an employee of TE SubCom (formerly known as Tyco Telecommunications), in Baltimore, MD. is tethered to the rails so he can safely complete his task. In situations like these, photographers must also exercise caution and implement safety measures so as to keep themselves and those they are photographing safe.
Location: Baltimore, MD.