There is a wide range of uses for Commercial Photography in New York. That’s because of the scope of commercial photography and what it can accomplish for clients. Corporate entities use it to enhance written material in newsletters, brochures and leaflets. Examples of commercial photography are on menus and product packaging, as well as on company websites on their landing pages, sales pages and in their blogs. The images a professional commercial photographer creates do more than advertise a company’s products and services, as they are also an effective way to market the company itself. They can highlight an entity’s accomplishments such as in this photo which shows a part of the Beam Down Project at Masdar Institute of Science and Technology in Abu Dhabi. When Commercial Photography in New York is focused on selling a product then there are two common approaches. One is to show the features of the product that make it superior in its field or with respect to its competitors. The second is to show its important functions and usefulness. In the first case, it may be sufficient to photograph the product by itself, but in the second instant careful thought must be given to setting and use of models to ensure that the image gets the message across clearly and effectively. There are also variations in how the photographer will approach the shoot when commercial photography is concerned with promoting a business. Shooting in a studio or controlled environment is suitable if you are doing company headshots. Getting out to the actual business location to take photos of the work environment, building architecture, office layout or in-office synergy among employees is another approach. A third approach amounts to what is often differentiated as industrial photography, and that involves being in a manufacturing plant or factory or being out on a worksite.