What is Industrial Photography and How Can It Help Your Business?
Industrial Photography is a big part of what happens at Andrew Henderson Photography. Here’s a look at how it can work wonders for your business.
What is Industrial Photography?
Simply put, it’s the branch of photography which deals with taking professional-quality images of the industrial processes, techniques and equipment within a business.
Skillfully taken Industrial photography images include unposed shots of workers actively involved in their job. It also shows off the full extent of your equipment and your workers’ expertise using it.
Industrial Photography is often linked with Commercial Photography as it can overlap with taking photographs of the products you make and with creating business portraits of your employees.
What Are the Different Types of Industrial Photography?
1. Photography On-Site or Out in The Field – It would not be possible to get all your machinery and tools into a photography studio.A studio also isn’t the ideal place to show the full range of specialized techniques your workers use.
That’s why my camera and I go wherever you need us. It may be in a factory setting or out on location doing installation, maintenance or whatever other service your company provides.
2. Architectural Photography of the Physical Plant – The buildings and machinery your business uses are integral to who you are. They are an indication of your capabilities and how well-positioned you are in your industry. That’s why you need to show them off!
To do that, you can use Interior Photography of workspaces and processing machinery, and Exterior Photography of the design, number and layout of your buildings. I also do Aerial Photography, which is often the perfect way to capture the expanse of your operations at a particular location.
3. Group and Individual Business Portraits – Your employees are a fundamental part of your company. Whether they work in an office, in a factor or out in the field, they contribute to the corporate image you project to potential clients and to your associates within the industry. The business portraits taken of your employees must, therefore, be in tandem with your brand image.
An expert in Industrial Photography, such as myself, is able to compose portraiture so as to fully convey the business-like and customer-centered attitudes of your employees, as well as the general ethos of your work environment.
4. Photography of End Products – Regardless of the size or type of product you make, top-quality photographs are a sound investment and a real asset to your business. You have them to use for years to come and in a wide variety of ways.
You can place professionally taken product shots on various pages of your company’s website. They can be used in both print and online versions of brochures and catalogs. They are also definite must-haves at trade shows and when doing presentations to prospective clients or business interests.
How Can Industrial Photography Help Your Business?
- A More Professional Look – Using competently taken photos that have been created just for you, adds credibility to what you do. They also say you care about how your company and your brand are represented.
Some businesses choose to go the route of using stock images and end up with a generic look that simply does not reflect what their company is really about or is capable of.
- Good return on investment – The photos you pay for now are yours to use in whatever manner best suits your company. They will serve the immediate purpose you have in mind and will still be of use when new projects arise.
- A Way to Stand Out – Thanks to the proliferation of the internet and social media, people are constantly being bombarded with information. That makes it very easy for your business to get lost in the crowd.
Someone who is competent in Industrial Photography can generate attention-grabbing images which contain just the right amount of detail. Such images are skillfully composed to give viewers a clear idea of what you offer even if all they can spare is a quick glance.
What Should You Look for in an Industrial Photographer?
- Portfolio – Look through the photographer’s portfolio to check the quality of work produced in the past. A diverse portfolio, such as mine, will give you an idea of the range of the photographer, as well as his creative abilities.
- Clients – While the photographer may not have worked in your specific industry, if he has had clients in various industries, it says he is experienced and adaptable. My clients have come from the energy, telecommunications, news, real estate, processing, education and business sectors, among others.
- Experience – An industrial photographer with years of experience knows how to capture the kinds of images that work best for you. The experience I have gained from working on six different continents in almost every area of photography, greatly influences the quality of work I produce.
- Training – While creativity and natural ability go a long way in influencing the kinds of pictures your chosen photographer can produce, formal training is also very important. A formally trained photographer, such as myself, has a deeper understanding of his craft and how best to use it to benefit his clients.
The main objective of Commercial Photography is to help your business make money. As such, it will most often include pictures taken for use in advertising and marketing campaigns. While it is commonly spoken of in conjunction with Industrial Photography, Commercial Photography is a wide field with its own distinct characteristics.
Where Can You Use Commercial Photography?
Commercial Photography is used by businesses in various areas, making it the most popular type of photography we encounter in our daily lives. Uses, include:
- Product Packaging
- Brochures and Catalogs
- Company Websites and Social Media
- Online Shopping Sites
- Pamphlets, Flyers and Billboards
- Sales Pitches and Product Placement
- Press Releases and Media Blasts
- Business Cards
- Magazines, Newsletters and Advertorials
... and those are just a few!
Finding a Commercial Photographer Good Enough for Your Business
Always keep in mind that the money you pay for (top-quality) commercial photographs is money that is well spent and a pretty wise investment. After all, improving your bottom line is what Commercial Photography is all about.
Admittedly, going with amateur photographs is cheaper in the short-term but you will end up with poor quality images that can only serve limited use.
You should seek out a commercial photographer who has invested in the field. Experts, such as Andrew Henderson Photography, will possess professional cameras, lenses, lighting and backgrounds, plus various other studio and portable equipment. Furthermore, I use top-of-the-line finishing and editing software to help create bold photos which are guaranteed to sell your products and services.
Creativity in Commercial Photography
The skills of a commercial photographer will include knowing how to highlight certain aspects of the item he is photographing. Blurring backgrounds, use of props and appropriate choice of lighting are also taken into consideration and are subject to some amount of creativity on the part of the photographer.
The level of creativity injected into each aspect of the final image will ultimately depend, however, on how the client intends to use it. This is something you should discuss thoroughly with your chosen photographer and it is always an area I cover in the pre-shoot consultations I have with all of my clients.
An easy way to understand the use of creativity is by comparing two types of Fashion Photography (a popular branch of Commercial Photography). There is a distinct difference in the composition of photos used in a fashion catalog as opposed to those used in editorial shots.
While the first is more straightforward, the latter is meant to be unusual, exciting and thought-provoking. An expert commercial photographer, such as myself, is experienced is both and can produce images that suit your exact specifications.
Teaming Up with Your Commercial Photographer
Forming a strong professional relationship with your chosen commercial photographer is always a wise move. At Andrew Henderson Photography, for example, clients benefit from
- My research into their product, service and market: I always ensure that I am fully familiar with what my clients are offering and the section of the market they are targeting.
- My understanding of their brand image: I am able to compose images so that they are clearly in tune with my clients’ brand voice and the corporate image they wish to project.
- The versatility of the images I produce: Clients typically need their Commercial Photography images to serve severl purposes. To this end, I am able to supply hard prints in various sizes; CDs; access to photos on line; and various other formats.